Influencing Macy’s In-Store Fall Fashion Events
The purpose of the Macy’s Fall Fashion influencer campaign was to drive awareness and increase attendance for Macy’s in-store event through social media. The Simone I. Smith in-store event at Macy’s gave shoppers the opportunity to purchase jewelry from the Simone I. Smith trunk show and got the exclusive opportunity to take a photo with the jewelry designer and her husband, LL Cool J. Plus $1 from every sale during the show supported the American Cancer Society!
Social Media – Marketing – On-Camera Interview and Video Content – Photography